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News from China
China's hog prices up 8.5% in early June
15th June 2020

 The prices of live pigs in China went up 8.5 percent in early June compared with the previous 10 days, data from the National Bureau of Statistics showed Monday.

 
Since last year, China has implemented a string of policies to encourage hog production and stabilize pork prices affected by African swine fever and other factors.
 
To soften the impact of the novel coronavirus outbreak, China has ramped up financial support including subsidies and loans to major pig producing counties to restore production, and pork and hog prices have gradually retreated despite some fluctuations.
 
Monday's data also showed that of the 50 major goods monitored by the government, including seamless steel tubes, gasoline, coal, fertilizer and some chemicals, 32 saw prices increase during the period, 14 posted lower prices and four saw prices unchanged.
 
The reading, released every 10 days, is based on a survey of nearly 2,000 wholesalers and distributors in 31 provincial-level regions.
 
Source: Shanghai Daily, June 15, 2020
US Fed keeps interest rates near zero, sees no rate change through 2022
11th June 2020

 The US Federal Reserve on Wednesday kept its benchmark interest rate unchanged at the record-low level of near zero amid mounting fallout from the COVID-19-induced recession, and projected interest rates to remain at the current level through at least 2022.

 
"The ongoing public health crisis will weigh heavily on economic activity, employment, and inflation in the near term, and poses considerable risks to the economic outlook over the medium term," the Federal Open Market Committee, the Fed's policy-making body, said in a statement after concluding a two-day meeting.
 
In light of these developments, the committee decided to maintain the target range for the federal funds rate at 0 to 0.25 percent, the statement read.
 
"The virus and the forceful measures taken to control its spread have induced a sharp decline in economic activity and a surge in job losses," Federal Reserve Chairman Jerome Powell said in a virtual press conference Wednesday afternoon.
 
"Indicators of spending and production plummeted in April, and the decline in real GDP in the current quarter is likely to be the most severe on record," Powell said.
 
Even after the unexpectedly positive May employment report, nearly 20 million jobs have been lost on net since February, he noted, adding that the rise in joblessness has been especially severe for lower-wage workers, for women, and for African Americans and Hispanics.
 
Powell said some indicators in recent weeks suggest a stabilization or even a modest rebound in some segments of the economy, such as retail merchandise and motor vehicle sales, and the unemployment edged down as some workers returned to their jobs from temporary layoffs.
 
The central bank's policy meeting followed the National Bureau of Economic Research (NBER)'s announcement Monday that the US economy officially entered a recession in February, ending the longest expansion in US history.
 
In a separate statement, the Fed projected on Wednesday that the US economy will shrink by 6.5 percent in 2020, followed by a 5-percent gain next year.
 
Powell told reporters that the economic projections were made with the general expectation that the economic recovery will begin in the second half of the year and last over the next couple of years.
 
He also voiced his concern that millions of Americans could be permanently unemployed from this crisis. According to the Fed's economic projection, the unemployment rate could fall to 9.3 percent by the end of this year.
 
The Fed also projected interest rates will remain near zero through at least 2022 as policy makers strive to support the recovery of the economy from the COVID-19-induced recession.
 
"The extent of the downturn and the pace of recovery remain extraordinarily uncertain and will depend in large part on our success in containing the virus," Powell said. "A full recovery is unlikely to occur until people are confident that it is safe to reengage in a broad range of activities."
 
The Fed chair said the US economy will likely need more fiscal and monetary support for a long time, suggesting that Congress could do more to help the unemployed and small business owners.
 
The Fed cut interest rates to near zero at two unscheduled meetings in March and began purchasing massive quantities of US treasuries and agency mortgage-backed securities to repair financial markets. It also unveiled new lending programs to provide up to US$2.3 trillion to support the economy in response to the outbreak.
 
Powell said the ongoing purchases of treasuries and agency mortgage-backed securities have helped to restore orderly market conditions, and have fostered more accommodative financial conditions.
 
"As market functioning has improved since the strains experienced in March, we have gradually reduced the pace of these purchases," he said, while noting that the central bank will increase holdings of Treasury and agency mortgage-backed securities over coming months at least at the current pace.
 
Source: Shanghai Daily, June 11, 2020
China's factory gate prices down 3.7% in May
10th June 2020

 China's producer price index, which measures costs for goods at the factory gate, dropped 3.7 percent year on year in May, the National Bureau of Statistics said on Wednesday.

 
The decline widened from the 3.1-percent decrease in April, NBS data showed.
 
On a month-on-month basis, the PPI fell 0.4 percent last month, narrowing from the 1.3-percent drop in April, according to the NBS.
 
For the first five months, the PPI on average went down 1.7 percent from the same period last year.
 
Factory prices of production materials lost 5.1 percent year on year in May, dragging down the overall PPI level by 3.79 percentage points, said the NBS.
 
The PPI data came along with the release of the consumer price index, which rose 2.4 percent year on year in May, easing from the 3.3-percent growth in April.
Source: Shanghai Daily, June 9, 2020
April sees fresh signs of life in Chinese ad market
9th June 2020

 Ad market spending showed signs of recovery in April with the gradual resumption of business operations and loosened quarantine measures.

 
China's CTR Research said traditional ad spending (excluding digital ad budgets) improved 8.9 percent from a month earlier in April. Spending was still down 29.8 percent from a year earlier, but this was an improvement from the 34.6 percent decline seen in March.
 
Most commercial services and leisure and entertainment businesses remained weak, while personal hygiene, home appliances, IT products and services increased ad expenditure.
 
Elevator LCD screens were the only channel to see an annual increase in April, with a 5.4 percent pickup. Magazines suffered the biggest loss of 56.2 percent.
 
Online services have become essential under strict quarantine measures, with demand for remote working and learning picking up.
 
Top brands such as Dingtalk, Boss Zhipin, Kugou are the fastest growers in terms of spending on elevator LCD ads.
 
Online recruiting sites, online education and co-working platforms significantly increased spending through outdoor channels as they fight for web users' attention.
 
Automakers are bottoming out and also hope to catch potential buyers' attention through radio and outdoor ads.
 
FAW VW Audi and Shanghai General Motors Chevrolet are among the fastest-rising brands for radio advertising in April.
Source: Shanghai Daily, June 9, 2020

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